How to make your CPA marketing work
You simply cannot use the “set it up and forget about it” method in CPA marketing. Relationships with your affiliates need time and investment for a better conversion funnel and improved conversions.
Here’s our best tip for a successful CPA marketing strategy:
Hire a Professional Affiliate Manager
You will need an in-house expert to boost your CPA marketing efforts. Your affiliate manager will be responsible for recruiting new affiliates, contacting and engaging with site owners, sending promotions, and driving revenue for your online platform.
How affiliate managers help the affiliates:
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Thoroughly review the offers
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Suggest the top converting affiliate ads and links
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Consult on the best content to promote your product(s)
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Send out product updates and relevant materials
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Give out commission bonuses for top-performing affiliates
How affiliate managers help the advertisers:
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Recruit the best performing niche affiliates
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Suggest promotional ideas for your product(s)
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Send out regular product updates and brand messages to the network
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Arrange affiliate contracts, monitor the ROI, and keep your affiliate program successful
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Advise you on which creatives will be the best for your specific needs
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Cover your taxes and accounting services
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What’s stopping you? Get an affiliate manager now – and boost your profits tomorrow.
Dating niche affiliate marketing: tips
At a loss how to make profit in the dating niche? Take these steps to creating a productive marketing campaign.
Choose the right dating offers. Start by doing the research and check out what ads are run on top dating sites in your country. Then choose a few offers that share the same target audience and try to find them on your affiliate resource of choice. Don’t forget about the traffic type (mobile/desk, SOI/DOI and so on). Mature niche is worth trying, as, statistically, most of the daters are men
in their 30s.
Find dating traffic. This could be a dating site or a relationship blog. There are also various online sources that you can use to get quality niche results.
Use the CPA model. Otherwise you’ll be responsible for the entire dating sales funnel. If you choose the CPS model, your campaign will depend on the product quality.
Landing pages are a must. Direct links are a bad motivator for users to register or subscribe. Landing pages are far more efficient in this respect. Add a small survey or funny questions to further motivate the user.
Avoid bad targeting losses. Let’s say your ad campaign generates $4 per lead but a source conversion costs $6. This is not the source you are looking for. The key to success is to pay less for a lead to make more money.
Know when to scale. Your aim is finding the ideal banner-landing-offer pack. In case you run out of caps, you should find the offer in another network and kick off another campaign.
Mainstream vertical: the major players
Learn more about each party in the Mainstream vertical and their ways of making profit.
Carriers’ method is picking up cash from the clients and charging them for the purchased mobile products and content. They profit by taking a cut from the product selling advertiser.
Affiliates capitalize on the new provided customers. Their payouts depend on a customer’s value and how difficult the conversions were.
Advertisers make money from selling their products. They cooperate with carriers to guarantee that the rules are being followed, and also with networks to get traffic. Some earn income by selling generated links from other advertisers’ offers.
Sponsors buy advertisers’ leads and sell them fitting products.
Affiliate networks assist both affiliates and advertisers by matching up the right traffic and offers. The top networks in the Mainstream vertical provide offers in various GEOs, helping advertisers gain wider reach and opening access to top converting offers for affiliates.
Knowing each player’s motivations, you can adjust to their interests, raise your bottom line and become a real Mainstream expert!